WELCOME TO THE TEAM

If you ever want to manage your favourites, change your details or update your marketing preferences, just visit ‘My Account’

Personalise your GGRecon experience so that the information presented is bespoke to your likes
Games
Vanguard
Warzone
Overwatch
VALORANT
Apex Legends
Fortnite
Streamers
LOL
CS:GO
RL
Trending
FIFA
PUBG
Dota 2
Why Should I Join GGRECON?
Welcome
to the team
Sign Up via Social Media:
Or Sign Up Manually
Select A Country
Already got an account? Login Here
WHY GGRECON?

Customise the 'My News' page to create your own personalised experience

Recommended content based on your favourite games, teams, streaming stars and esports players

Exclusive articles, features, interviews and guides by our
award-nominated editorial team

Follow your favourite
players & streamers

RESET YOUR PASSWORD
Complete!
Success! You’ve reset your password
You’ll now be able to use this password to login successfully
RESET YOUR PASSWORD
RESET YOUR
PASSWORD
FORGOT PASSWORD
FORGOT PASSWORD
Email sent! Check your inbox

We’ve sent a link to the email ‘’.

Please follow the instructions in this email
to reset your password

FORGOT PASSWORD
FORGOT PASSWORD
Please enter your username so we can send you a link to reset your password
Welcome back to
Enter your details below to log into the GGRecon Site:
Login via Social Media:
Or Login Manually
Not a GGRecon member yet? Sign Up Here
WHY GGRECON?

Customise the 'My News' page to create your own personalised experience

Recommended content based on your favourite games, teams, streaming stars and esports players

Exclusive articles, features, interviews and guides by our
award-nominated editorial team

Follow your favourite
players & streamers

Coming Soon

We're making improvements to your experience, and we'll have new features ready for you in the near future!

Want to be the first to here about it?

Why Should I Join GGRECON?
Complete your sign up
 
Select A Country
Already got an account? Login Here
WHY GGRECON?

Customise the 'My News' page to create your own personalised experience

Recommended content based on your favourite games, teams, streaming stars and esports players

Exclusive articles, features, interviews and guides by our
award-nominated editorial team

Follow your favourite
players & streamers

Advertisement

Scroll to read

Valkyrae Makes Approximately $1million Within 24 Hours Of Apparel Launch

Valkyrae

Written by 

Jack Marsh

Posted 

27th Sep 2021 17:29

Share via:

As co-owner of 100 Thieves, Rachell "Valkyrae" Hofstetter is no stranger to launching unique and eye-catching apparel. The organisation has a rich history of bringing out merchandise that bridges a gap between typical niche esports clothing and fashion that can be worn on a day-to-day basis.

Advertisement

Having seen the success of her organisation's multiple merch drops, including a huge collaboration with Gucci, Valkyrae has now whipped up a line of her own, boasting a mix between classic rock-and-roll logos with simplistic indie designs that can appeal to the everyday lounger or an outgoing hipster.

With a couple of signature hoodies, t-shirts, sweatpants, and even a plushie of her adorable dog Mika, Valkyrae's own apparel launch has been snatched at by adoring fans, with the fan base of the "Queen of YouTube" lapping up over 20,000 orders within the first 24 hours of the drop.

As reported by Dexerto, the minimum price of her apparel is $30, taking the lowest possible income from the first 24 hours being $600,000. However, the likelihood is that many of her fans may have opted for the more lucrative items, evident by the hashtag "BrokeForRae" that went viral on Twitter. 

When looking at her average price ($47), the total income would land at $940,000, and considering one fan bought her entire range, it's safe to say this amount can only be increased with people purchasing multiple items.

Advertisement

Her one-week exclusivity model has been taken from the 100 Thieves locker as a successful business idea that ramps up immediate sales, especially with her reinforcing that the merch is "limited for one week then gone forever!".

The launch of her apparel also saw her influencer friends and colleagues combine in a trailer, including music artist Bella Poarch - who is returning the favour after Valkyrae starred in back-to-back videos for her hits "Build a B***h" and "Inferno".

Valkyrae's first-ever personal merch line will be in store until 7pm BST on Friday, October 1 - which could see her sales soar even higher.

 

Advertisement

Advertisement

Trending
Leaked Twitch Payouts Reportedly Shows Total Earnings From xQc, Shroud, NICKMERCS, And More
NICKMERCS' New Twitch Reported To Be Worth Over $30,000,000
Valkyrae And Corpse Husband Have Apparently Met In Secret
Sintica Beats Amouranth And Pokimane As Highest-Paid Female Twitch Streamer
Pokimane Hits Out At 'Brain Dead' Claims That She Was Carried To Immortal
Advertisement

Advertisement

Related Articles
Unsurprisingly, xQc Has A Problem With Vanguard
Team Liquid Stars Host 24-Hour Charity Stream For Room To Read
TinaKitten Set To Join 100 Thieves As Compound Is Wrapped In Pink
TimTheTatman Roasts NICKMERCS As Conor McGregor States He's An 'Apex Predator'
xQc Destroyed In Overwatch By Girlfriend On Twitch
Advertisement

Advertisement

Advertisement

Scroll to read

Trainwrecks Sends Fellow Streamer's Mum $64,000 Live On Twitch

Stable Ronaldo | Twitch

Written by 

Jack Marsh

Posted 

21st Oct 2021 12:40

Share via: