Valkyrae Makes Approximately $1million Within 24 Hours Of Apparel Launch

Valkyrae Makes Approximately $1million Within 24 Hours Of Apparel Launch

Written by 

Jack Marsh


27th Sep 2021 17:17

As co-owner of 100 Thieves, Rachell "Valkyrae" Hofstetter is no stranger to launching unique and eye-catching apparel. The organisation has a rich history of bringing out merchandise that bridges a gap between typical niche esports clothing and fashion that can be worn on a day-to-day basis.

Having seen the success of her organisation's multiple merch drops, including a huge collaboration with Gucci, Valkyrae has now whipped up a line of her own, boasting a mix between classic rock-and-roll logos with simplistic indie designs that can appeal to the everyday lounger or an outgoing hipster.

With a couple of signature hoodies, t-shirts, sweatpants, and even a plushie of her adorable dog Mika, Valkyrae's own apparel launch has been snatched at by adoring fans, with the fan base of the "Queen of YouTube" lapping up over 20,000 orders within the first 24 hours of the drop.

As reported by Dexerto, the minimum price of her apparel is $30, taking the lowest possible income from the first 24 hours being $600,000. However, the likelihood is that many of her fans may have opted for the more lucrative items, evident by the hashtag "BrokeForRae" that went viral on Twitter. 

When looking at her average price ($47), the total income would land at $940,000, and considering one fan bought her entire range, it's safe to say this amount can only be increased with people purchasing multiple items.

Her one-week exclusivity model has been taken from the 100 Thieves locker as a successful business idea that ramps up immediate sales, especially with her reinforcing that the merch is "limited for one week then gone forever!".

The launch of her apparel also saw her influencer friends and colleagues combine in a trailer, including music artist Bella Poarch - who is returning the favour after Valkyrae starred in back-to-back videos for her hits "Build a B***h" and "Inferno".

Valkyrae's first-ever personal merch line will be in store until 7pm BST on Friday, October 1 - which could see her sales soar even higher.


Jack Marsh
About the author
Jack Marsh
Jack is an Esports Journalist at GGRecon. Graduating from the University of Chester, with a BA Honours degree in Journalism, Jack is an avid esports enthusiast and specialises in Rocket League, Call of Duty, VALORANT, and trending gaming news.
Why trust GGRecon?

Established in 2019, we don’t just cover games - we live them. Our expert team is full of dedicated gamers, qualified journalists, and industry insiders who collectively boast decades of experience covering gaming and esports. This deep-rooted expertise allows us to provide authoritative and nuanced perspectives first-hand from a team who are playing, and researching every game covered on our website. 

Our foundation is built on a profound commitment to editorial independence, ensuring our content remains free from external influence and advertising pressures and is held to the highest level of editorial conduct, integrity, and quality. 

Every article on GGRecon comes from rigorous research, informed analysis, and a passion for gaming that resonates with our readers. We uphold these standards through a transparent editorial policy, accessible here, which governs our processes and maintains our accountability.

GTA V’s Franklin actor wants IShowSpeed in GTA 6
Twitch to reportedly lay off 500 staff as soon as today
Twitch reveals updated ‘Attire Policy’ after nude stream controversies
LeBron James will start streaming soon, but he’s not playing NBA 2K
TikTok eater Beavo used to own a Call of Duty esports team
Related Articles
Call of Duty’s Jukeyz banned for streaming NSFW content
xQc breaks silence on YouTube termination amid copyright chaos
Fortnite players concerned after IShowSpeed swatting
Pokimane defends $28 cookie price
Hype Chat is already being removed from Twitch