100 Thieves Announce Collaboration With Gucci

100 Thieves Announce Collaboration With Gucci
Gucci | 100 Thieves

Written by 

Jack Marsh


13th Jul 2021 10:54

As part of their ongoing progress in the esports merchandise department, 100 Thieves have announced a collaboration with Gucci.

The colossal organisation have been floundering their logo across a variety of merch drops in the past, before unveiling their ever-lasting 'foundations' range, advancing the apparel business mode in esports further than any other organisation in the past.

Now, the Los Angeles based esports org has revealed that their next exclusive drop will be partnered with high-street luxury fashion house, Gucci.

100 Thieves Reveal Gucci Collaboration

In a short video, we saw the signature Gucci chequers and stripes on display, with owners Rachel "Valkyrae" Hofstetter, Jack "Courage" Dunlop and Matthew "Nadeshot" Haag featuring alongside LA Thieves' (Call of Duty League) superstar Kenny "Kenny" Williams.

Taking to Twitter, Gucci said, "Drawing on the shared values of freedom and self-expression, the House unveils its latest foray into the world of esports through a collaboration with apparel, lifestyle and gaming brand 100 Thieves."

The collaboration comes as one of esports' first major collaborations with mainstream retailers, just weeks after G2 Esports teamed with Ralph Lauren to sport Swedish League of Legends poster boy Martin "Rekkles" Larsson in their signature polos.

When Does the 100 Thieves x Gucci Collaboration Come Out?

According to their tweets, the limited time collab will be launched on July 19, less than a month after their Foundations range was released. 

It appears that the apparel will be strictly sold online unless they also come exclusively to the 100 Thieves Cash App compound store in LA too. 

100 Thieves have also seen success in-game too, having started life in the LoL Summer Split in first place and opened their CDL Stage 5 accounts with back-to-back victories over New York Subliners and London Royal Ravens respectively. 

Jack is an Esports Journalist at GGRecon. Graduating from the University of Chester, with a BA Honours degree in Journalism, Jack is an avid esports enthusiast and specialises in Rocket League, Call of Duty, VALORANT, and trending gaming news.

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