Valkyrae Faces Huge Backlash From Fans After Launching Controversial Skincare Range
A project two years in the making, Rachel "Valkyrae" Hofstetter has launched a brand-new skincare collection named "RFLCT", boasting products that aim to protect the skin from "blue light pollution".
The project comes shortly after her hugely successful apparel line, which racked up a colossal nine-figure earning after just 24 hours.
Targetting gamers and streamers alike, Valkyrae's new product line is designed to "boost your skin's defence against blue light" - a "potentially harmful" form of light pollution that the RLFCT team claim is similar to the emissions of the sun.
However, despite looking to continue her business ventures, Valkyrae's new skin line has now come under fire, and has been labelled as a "scam".
With products such as Screen Shield Defense Face Moisturizer and Eye Revival Gel Treatment, Valkyrae's line has already begun to influence her younger fans, with one saying: "I've been breaking out a lot recently and I'm always on a screen because of school and video games. So, I really need this."
But with a lack of publicised research behind the effects of blue light pollution, the campaign is beginning to be criticised for targeting a vulnerable demographic.
Fellow streamer Hasan "HasanAbi" Piker instantly showed support to Rae on Twitter, before changing his tune on Twitch, where he branded the blue light pollution as "bulls**t".
Hasan's concerns were also voiced by other social media users. One user took to the replies, saying: "I mean, might make your skin nicer, but there is absolutely no need to protect your skin from blue light coming from screens," whilst another claimed that "this is 100% taking advantage of an impressionable young audience to peddle pseudoscience."
Further concern stemmed from a lack of other research conducted into the damaging effects of blue light on the skin, combined with a severe lack of publicised work from RFLCT themselves. Another social media comment believes that the lack of "peer-reviewed literature" on the clinical assessment shows that the "company designs trademarks aimed to fool the average consumer into believing that the product is based on genuine science."
Valkyrae herself has been urged by RFLCT to not make a public statement about the situation, yet, as they seemingly look to let the dust settle and monitor the launch closely.
If Valkyrae's apparel launch was anything to go off, RFLCT will likely be set to make some serious money from her name alone, even if their research has not been validated.