MW3 fans slam devs for nonstop promos and ads in-game

It's no secret that Activision has gone full throttle with the crossovers in Call of Duty over recent years, and Modern Warfare 3 has been no different.

With The Boys, The Walking Dead, Nicki Minaj and even DOOM stepping into the CoD universe, nothing is off limits anymore.

While many members of the community love these collaborations, others find them frustrating and feel like MW3 is becoming "one huge ad" for various TV shows. This bombardment of promos has overshadowed CoD's lore, and some want the franchise to return to its roots, but that seems unlikely.

CoD fans claim MW3 has become "one huge ad"

Taking to the ModernWarfareIII subreddit, user TraumaTracer decided to voice their frustration over a Walking Dead sticker that is "literally just an ad for the new show" which the devs have put minimal effort into designing.

This sparked a discussion in the community about these collaborations and the fact that for some, Call of Duty has become "one huge ad" for anyone willing to put their franchise into multiplayer.

"The whole game is pretty much different layers of ads," said one user, with another arguing, "Buddy all these stupid events and skins that don’t fit the CoD universe are ads, always have been ads."

While these collabs are just a chance to purchase cool skins for some fans, others can't help but feel like they're diluting the CoD universe. In their eyes, it just feels like ads for various shows are being put in front of them and with these characters running around multiplayer, they're impossible to ignore.

MW3 players want more "lore-based" character skins, not collabs

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Not everyone is focused on the ad side of the collabs though, and are instead angry that the CoD's lore is constantly being put on the back burner.

While Activision used to make seasons that revolved around iconic characters from the games, now series like The Boys are the main focus.

"FR man I miss lore-based characters, Alex was such a hit with me but that was back when campaign characters in MP were very hype," said one user, with another reminiscing about MW2019 "when we had lore-based seasons."

Those days are long gone now, or at least have been temporarily replaced with the crossover era of Call of Duty. Whether it returns will likely be decided by the profit margins of these collabs, and so far, they've shown no sign of slowing down.