David Beckham's 'Guild Esports' is heading to Rocket League
Guild Esports has announced their official launch on June 25, with David Beckham as their co-owner, and they have expressed their desire to head to Rocket League.
Bend it like Beckham
The esports business based in London will be looking to create teams in popular titles such as Rocket League Esports, FIFA and Fortnite, and is already valued at $124m, the twelfth most valuable esports team in the world.
Beckham, who also co-owns Major League Soccer side Inter Miami CF, will be making the step into esports and is looking to stamp his sporting knowledge on Guild, setting his team out with scouting networks and 'real-life sport' coaches to train players.
Alongside Beckham will be esports expert Carleton Curtis, as executive chairman. Carleton will join the business as an esports heavyweight and architect of the Overwatch and Call of Duty leagues, offering an experience of managing esports teams and players, to balance with Beckham's sporting influence.
Furthermore, their branding will be led by artist Fergus Purcell, creator of the fashion brand 'Palace', who will offer Guild an 'aesthetic that is authentic to the esports community'.
"Throughout my career, I’ve been lucky enough to work with players at the top of their game, and I’ve seen first-hand the passion and dedication it takes to play at that level. I know that determination lives in our esports athletes today and at Guild we have a vision to set a new standard, supporting these players into the future," David Beckham said about the launching of Guild Esports.
Heading into Rocket League, Guild Esports joins a number of Organisations linked to sports, such as Elleven Esports who are owned by Real Madrid player Gareth Bale. Numerous football organisations have joined the Rocket League Esports scene such as FC Barcelona, and previously AS Monaco, PSG, RCD Espanyol and Getafe C.F, and with Beckham and Carleton's influence, Guild Esports may well be joining in the near future.
Despite Beckham's previous brands being out of North America, Guild is based in London, meaning the likelihood is that we will see them enter the EU region rather than NA, although only time will tell. There has been no word of which roster they will look to take on, but they will be on the search, with a possible announcement coming before RLCS Season 10.
With Rocket League's current outreach looking to expand, the influence of a brand such as Guild can only be seen as positive.
Stay tuned at GGRecon for more Rocket League esports news.