CoD fans slam 'scummy' camo that's locked behind $100 of purchases

While Call of Duty has never held back on its expensive store bundles over recent years, Activision seems to be taking the prices to a new level in the MW3 era.

With Season 3, an outrageously expensive King Kong Glove melee weapon was added to the arsenal that can only be unlocked by spending $80 total.

Now, there's a new exclusive camo that's been added to the merch shop, and CoD players will have to spend $100 to add it to their collection.

Exclusive CoD "Gold Cheetah" camo is locked behind $100 of purchases

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There's a new camo available in Warzone and MW3, but this one doesn't require a tough challenge or long grind to acquire, just a hefty chunk of the cash in your wallet.

The "Gold Cheetah" camo is an exclusive cosmetic that's locked behind $100+ worth of purchases on the Call of Duty merch shop.

This offer lasts until April 24, 2024, and is only available to US customers, so a lot of the community won't even have the opportunity to get this camo.

Activision is aware of how prized camos are in the fanbase, especially rare ones that very few players own. A lot of people will be buying $100 worth of merch as an afterthought to get the skin and the devs know this, that's why it's an effective strategy.

MW3 fans flame Activision for having "no shame" when it comes to overpriced skins

Popular Call of Duty account CharlieINTEL posted about the camo, and the response from the community has been overwhelmingly negative, slamming Activision for having "no shame."

For them, even though it's an optional camo that's not being sold on the in-game store, requiring $100 to unlock it is nothing short of "scummy."

"If I see anyone in-game with this skin I’m reporting them," said one user, with another arguing, "100? Why not just any purchase... scummy."

The reality is, while the backlash is heavy against "Gold Cheetah," countless players will still go and spend the money to get hold of the camo. As a result, Activision is unlikely to change its behaviour anytime soon.