US Senator has a worrying warning about Logan Paul’s Prime energy drink
After a massive worldwide launch for Logan Paul and KSI's Prime energy drink, the end might be nearing on their conquest to take over the drinks industry.
Having roared to success in recent months, even becoming the official sponsor of football giants FC Barcelona, the culture-captivating duo have now hit their first major speedbump - aside from the possibly staged dunking facade.
The massive craze around Prime has now captured the attention of Senate Majority Leader Chuck Schumer, who has claimed that the drink is "unsafe for kids."
US Senator claims Prime is unsafe for kids
Prime has already attracted some rather negative feedback from administrations around the globe, with the drink being banned in New Zealand and from a range of schools in Australia, the UK, and Canada, and even provoked a "0/10" rating from the elite Gordon Ramsay.
But now US Senator Chuck Schumer has claimed that the drink "could endanger kids’ health" due to its "absurd caffeine content and its marketing targeting kids on social media."
In a press conference, Schumer slammed the "eye-popping caffeine content" in Prime.
"Buyers and parents beware because it’s a serious health concern for the kids it so feverishly targets. The problem here is that the product has so much caffeine in it that it puts Red Bull to shame, but unlike Red Bull, [Prime] is specifically targeted at kids under 18," Schumer said.
US Senator calls for The Food and Drug Administration to investigate Prime
Schumer didn't just have strong words to say against Prime though, as he's now called for The FDA to investigate Prime.
According to NBC News, a single Prime can have up to 200mg of Prime, which is nearly double that of Red Bull, and six times that of a can of Coke.
"I’m releasing a letter [on July 9] asking The FDA to investigate Prime for number one, its claims; number two, its marketing aimed at kids; and number three, its eye-popping caffeine content," added Schumer.
A Prime representative has confirmed to Kotaku that their canned product is not advertised to kids, only their hydrating bottled drink, which is two separate products, although Schumer will likely still be pushing to have the energy drink investigated.