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Ubisoft Wants You To Pay $70 For Their Games

Ubisoft Wants You To Pay $70 For Their Games
Images: Ubisoft

Written by 

Joseph Kime

Posted 

13th Sep 2022 09:21

We've known it for a while, and we've been reluctant to accept it, but it's becoming too big to ignore. Video games are expensive. Like, really expensive.

Video games have always been a pretty expensive hobby, buying consoles that breach the $500 mark and following it up with more purchases for peripherals and games themselves. New-gen games are pretty culpable, with new AAA titles coming in at up to $70 at launch, and making a serious dent in players' wallets.

And now, it looks like this pricing is going to become commonplace, as now Ubisoft are following in EA's footsteps and stepping up their RRPs.

Ubisoft Will Be Boosting Their Prices With Skull & Bones

Ubisoft Want You To Pay $70 For Their Games
Click to enlarge

The long-awaited Skull and Bones is finally staring down the barrel of its release date, and while fans have been giddy for the swashbuckling adventure, they might not be so pleased with the price - as Ubisoft has announced that it plans to bump its prices pretty considerably.

Ubisoft boss Yves Guillemot, in conversation with Axios, has stated that it looks to be meeting its competition on the front of video game pricing from Skull and Bones onward. "Some of [Ubisoft's] games will come at the same price as the competition," he says. "The big AAA games will come at $70."

The company previously stated that it hadn't made a decision on the change in pricing in the gaming industry, but it seems that they've now changed their minds. Great.

$70 Per Game Could Be The New Norm

Even though Ubisoft and EA don't exactly have the best reputations when it comes to milking their players for all of their cash while they can, as thy're such big companies, they could be carving out a new normal for video game pricing.

It's very likely that other studios will be following suit, which could begin to cause some serious problems for the launch numbers of a lot of franchises.

It's not looking good for wallets everywhere, and we're just going to have to hope that Nintendo doesn't catch on. Their games simply don't change in price, after all, and we could be stuck with $70 The Legend of Zelda titles forever.

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