Microsoft Thinks Call Of Duty Gamers Aren't ‘Special’ Or ‘Unique’
The majority of Call of Duty fans (except PlayStation-only stans) are looking forward to Activision being under the wings of Microsoft - hopeful that the new developers can put the franchise back on track and create titles that appeal to all aspects of the fan base instead of just casuals.
But that might be quite a reach. Even quite optimistic or entitled. If you think that Microsoft will be the saving grace for Call of Duty that will bend the franchise to your individual needs, you're probably mistaken, as the tech giants don't think you're very "special"...
You're Not Special, According To Microsoft
Click to enlargeIn the ongoing legal battle between Microsoft and what appears to be every legal team in the world at the moment, the future Call of Duty owner is struggling to get the deal over the line.
However, in one document, Microsoft has actually insulted the players that they are trying to adopt, claiming, "Call of Duty gamers are neither 'special' nor 'unique' in terms of either their spending or user engagement as compared to gamers that favour other popular franchises."
The comments come after Microsoft's Activision Acquisition has become under threat amid monopolisation fears, centring around Call of Duty, with techies claiming that the passing ownership of CoD would help Microsoft take over as the gaming industry's main competitor.
Why Is Microsoft Insulting Future Fans?
Wondering why the developers are already lashing insults at their perspective fans? Well, it's more of a back-handed approach to downplaying their activity.
Microsoft is under pressure from governing bodies for taking over Call of Duty's profits, and they're rather saying that the spending habits of players aren't special, rather than saying they're irrelevant people.
"Call of Duty does not drive platform adoption," added Microsoft, looking to convince their legal opposition that the exclusivity of CoD won't have many implications for the likes of Sony and Nintendo.
Whether the deal even comes off is yet to be understood, with the FTC launching an investigation too. Maybe they might be a bit nicer to fans once Call of Duty eventually lands in their lap.
