Wholesome Dignitas Gives Free Jerseys To Esports School To Encourage Merchandising
After seeing a viral clip on Twitter, Dignitas has donated free jerseys to an esports school to help with lessons on merchandising.
29th Jun 2021 13:27
Zeebo Designs | JDCarrere Twitter
Wholesome Dignitas Gives Free Jerseys To Esports School To Encourage Merchandising
After seeing a viral clip on Twitter, Dignitas has donated free jerseys to an esports school to help with lessons on merchandising.
29th Jun 2021 13:27
Zeebo Designs | JDCarrere Twitter
The future of esports is destined for greatness, but it's going to take some special pioneering minds to further the industry into markets that have yet to be touched.
As we see gaming and esports develop worldwide, a range of marketing and exposure techniques have been applied to different business models, as seen in the FaZe and 100 Thieves mainstream content creation schemes and the huge partnerships from TSMFTX and NRG.
The next minds that come through in esports determine our future, and one group of students look to be heading in the right way.
"JD Carrere" recently showcased a gaming simmer session in New Orleans, where young gamers were learning about esports, specifically their merchandising.
After catching the eyes of esports giants Dignitas, the organisation has now come up with a wholesome gift for the school.
Dignitas Donate Free Jerseys To Esports School
Having spotted the lesson on Twitter, Dignitas' Vice President of Talent Heather 'sapphiRe' Garozzo revealed that she would be willing to donate a range of Dignitas jerseys to the school, which could help them learn about design, branding, and merchandising.
Two weeks down the line and the kids were all sporting the Dignitas apparel, in one of esports' most wholesome images.
SapphiRe also took to Twitter to say: "This makes me SO happy. I was in the middle of looking for charities to donate outdated Dignitas jerseys. I couldn't have found a better fit. These kids spending their summer learning about esports makes me SO emotional".
Dignitas' branding may come as a perfect example to the young esports students, having revamped their look and logo on multiple occasions. Most recently, the European organisation switched back to their iconic alien logo, coming away from the owl that we had become accustomed to. Despite their change of mascots, the black and yellow combination is always associated with Dignitas.
The students have also been studying a range of titles, such as Fortnite and League of Legends.
About The Author
Jack Marsh
Jack is an Esports Journalist at GGRecon. Graduating from the University of Chester, with a BA Honours degree in Journalism, Jack is an avid esports enthusiast and specialises in Rocket League, Call of Duty, VALORANT, and trending gaming news.
