Assassin’s Creed players are uninstalling over in-game ads

Assassin’s Creed players are uninstalling over in-game ads
Images via Ubisoft

Written by 

Tarran Stockton


24th Nov 2023 16:20

When you think of the future of gaming, things like full-body virtual reality or realistic AI tend to come to mind, but the real future is now here in Assassin's Creed. It's not quite the future we hoped for, but it's one we expected. Ubisoft is shoring its finances, and with it, it's brought in-game adverts to Assassin's Creed.

AC Odyssey annoys with in-game adverts

Just got an in-game advertisement when I tried to go to the map
byu/triddell24 inxboxone

A Reddit user called u/triddell23 took to the Xbox One subreddit recently to show that they received an advert in the middle of playing Assassin's Creed Odyssey.

The video shows that while roaming around, they brought up the map, only to be met with an advert for a Black Friday sale of Assassin's Creed Mirage. We understand promoting the latest game in the series, but to have this appear in the middle of a sister title is a jarring way to pull you out of this world.

While it only took a button press to remove the advert and go to the map like they wanted, it sets a worrying precedent about the future of video game marketing. Frankly, no one wants their gaming sessions interrupted by an advert for something else entirely.

However, it seems that Ubisoft's attempt at forcing its latest game down the throats of players has backfired, with an entire thread full of users calling to uninstall the game. 

What did players have to say about the in-game advert?

Assassin's Creed Odyssey bull fight
Click to enlarge

A quick glance through the Reddit threat shows universal condemnation of Ubisoft's decision, with players calling it anywhere from "totally unacceptable," "manipulative and cheap as f*ck."

Lots of users were in agreement that it would warrant uninstalling if it happened to them, with the poster even stating they "stopped playing soon after that and haven't gone back to it." 

This is yet another negative mark against Ubisoft, a company that has spent the year taking away purchased games from players, forcing workers to return to the office, and laying off over 100 staff. We can only hope the company uses this as an opportunity to listen to players and earn back some goodwill as its reputation continues to take a hit.

Tarran Stockton
About the author
Tarran Stockton
Tarran is a Senior Guides Writer at GGRecon. He previously wrote reviews for his college newspaper before studying Media and Communication at university. His favourite genres include role-playing games, strategy games, and boomer shooters - along with anything indie. You can also find him in the pit at local hardcore shows.
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