Toronto Defiant and Ultra Earn Among The Most In Their Respective Leagues
At its conception, the Overwatch League (OWL) was set up to open new revenue streams especially in the form of localisation and when this opportunity fell through in 2020 due to the global pandemic COVID-19, keeping tabs on the financials of the OWL franchises became even harder than it used to be.
An at least comparative peek behind the curtain revealed Adam Adamou, co-founder and CSO of OverActive Media Corp, the owners of the Toronto Defiant, Toronto Ultra and the MAD Lions. In a Twitter post, he revealed that their franchised teams in the Call of Duty League (CDL) and the OWL were ranking at “either #1 or #2 in revenues in their respective leagues” with skins sales for each team being either the second or third best respectively.
For the third season of OWL, the Defiant had rebuilt their roster with a mostly Western and English-speaking identity after they had counted on an entirely South Korean roster in the second season. Bringing on Canadian talent like Lane “Surefour” Roberts, Brady "Agilities" Girardi and Liam "Mangachu" Campbell, the team seems to have struck a chord with their local fanbase.
Interestingly, neither the Ultra nor the Defiant had outstanding competitive success in 2020, though the CDL line-up managed to win their own home tournament at the end of July, narrowly beating the Atlanta FaZe in the final.
Adamou indicated that the financial success his teams found was predicated on his business team and the Torontonian fans for ranking among the top teams in Activision Blizzard’s franchised leagues.
Stay up to date with all the latest esports and gaming news by checking out our social channels here: Twitter | Facebook
Image via Blizzard Entertainment