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Ludwig Warns That Twitch Will 'Die' If Streamers React To Each Other

Ludwig Warns That Twitch Will 'Die' If Streamers React To Each Other
Twitch

Written by 

Tom Chapman

Posted 

16th Jul 2021 11:54

Ludwig Ahgren might be best-known as the man who broke the Twitch subathon record, but now, the popular content creator has also waded into the Twitch wars as something of an intermediary.

While viewers continue to plough hours (17 billion in 2020) into watching content creators play games, mull over life, and even jump into hot tubs, there are rumbles of discontent from within.

Barely a day goes by that Twitch streamers aren't ripping each other apart about the hot tub meta, gambling schemes, or even what their bedroom looks like. Now, Ludwig has warned we should keep it zipped or it "react" streams could kill Twitch.

Why has Ludwig warned Twitch streamers about?

Discussing the current state of Twitch, Ludwig's latest stream went on a bit of a rant about "React Andys" - who make their own content simply by watching other people's. "There are just too many ‘React Andys’ now. They’ve gone too far", said Ludwig.

"I feel like people go live, and all they do is watch other people’s content. I mean, it’s fine, I do it, but it’s really becoming too much". He gave a grim prognosis that streamers feeding off someone's else's content effectively just makes a loop that brings nothing new to Twitch. "That content is fun, yeah, I like it", admitted Ludwig. "But, if everyone does it, all the time, then the whole Twitch ecosystem dies. Someone has to be creating content for people to keep stealing. What we need is fresh content, instead of all the reactions". 

Of course, this kind of react content is everywhere right now. If a popular streamer has something to say about you, why not make a response video reacting to that? Big names like Felix "xQc" Lengyel and Kaitlyn "Amouranth" Siragusa have become pros at this kind of content - with the pair offering a back and forth on each other's videos. 

Should Twitch streamers listen to Ludwig's warning?

It's easy to share Ludwig's sentiments, however, react content is some of the most popular content around at the moment. Only recently, we covered how YouTuber Coffeezilla created a react video to FaZe Kay threatening him with legal action

There's a paradox with the entire thing, as Ludwig's latest video is in fact a react to the crypto drama. Ahgren concluded, "I feel like everyone gave their take on the Save The Kids sh*t, all the crypto sh*t. I swear every day there was someone else sharing their takes". But Ludwig, aren't you fuelling the fire with your own takes?

Elsewhere, xQc has gone quiet on his own plans to conduct a Twitch a subathon and topple Ludwig from his throne. At least Ludwig has plenty in the pipeline to keep his own channel fresh. Moving away from react streams, he's hinted at a new subathon where he'll play through the notoriously difficult Dark Souls.

Seeing a big name like Ludwig tackle FromSoftware's legendary 2011 game would be sure to pull in some big numbers, however, Ahgren has admitted that he has no idea how long it would take to complete. Well, if someone can complete Demon's Souls using just a Dance Mat, what's your excuse?

Whether Ludwig's Twitch rivals will listen to his warning or not, expect the "react meta" to continue dominating Twitch channels for the time being. After all, we all love to watch a bit of drama unfold. 

 

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