WELCOME TO THE TEAM

If you ever want to manage your favourites, change your details or update your marketing preferences, just visit ‘My Account’

Personalise your GGRecon experience so that the information presented is bespoke to your likes
Games
Vanguard
Warzone
Overwatch
VALORANT
Apex Legends
Fortnite
Streamers
LOL
CS:GO
RL
Trending
FIFA
PUBG
Dota 2
Why Should I Join GGRECON?
Welcome
to the team
Sign Up via Social Media:
Or Sign Up Manually
Select A Country
Already got an account? Login Here
WHY GGRECON?

Customise the 'My News' page to create your own personalised experience

Recommended content based on your favourite games, teams, streaming stars and esports players

Exclusive articles, features, interviews and guides by our
award-nominated editorial team

Follow your favourite
players & streamers

RESET YOUR PASSWORD
Complete!
Success! You’ve reset your password
You’ll now be able to use this password to login successfully
RESET YOUR PASSWORD
RESET YOUR
PASSWORD
FORGOT PASSWORD
FORGOT PASSWORD
Email sent! Check your inbox

We’ve sent a link to the email ‘’.

Please follow the instructions in this email
to reset your password

FORGOT PASSWORD
FORGOT PASSWORD
Please enter your username so we can send you a link to reset your password
Welcome back to
Enter your details below to log into the GGRecon Site:
Login via Social Media:
Or Login Manually
Not a GGRecon member yet? Sign Up Here
WHY GGRECON?

Customise the 'My News' page to create your own personalised experience

Recommended content based on your favourite games, teams, streaming stars and esports players

Exclusive articles, features, interviews and guides by our
award-nominated editorial team

Follow your favourite
players & streamers

Coming Soon

We're making improvements to your experience, and we'll have new features ready for you in the near future!

Want to be the first to here about it?

Why Should I Join GGRECON?
Complete your sign up
 
Select A Country
Already got an account? Login Here
WHY GGRECON?

Customise the 'My News' page to create your own personalised experience

Recommended content based on your favourite games, teams, streaming stars and esports players

Exclusive articles, features, interviews and guides by our
award-nominated editorial team

Follow your favourite
players & streamers

Advertisement

Scroll to read

EA Is Looking At Changing FIFA’s Name

EA Sports

Written by 

Joseph Kime

Posted 

7th Oct 2021 16:51

Share via:

Franchise titles have been a constant in the gaming industry. For better or worse, it’s often names or legacy titles that sell your games. We’ve seen it with Ghost Recon and Tom Clancy hopping from subgenre to subgenre with only a name to keep the games together, and series like Banjo-Kazooie losing its spark with only its name and protagonists to connect the original duology with the critically panned Nuts and Bolts

Advertisement

It’s a difficult line to tread, but often, gaming companies will squander it for the sake of sales. But now, one company might be risking it all with one of its biggest titles and a title that we've all heard of. 

FIFA Might Be Getting A Name Change

Of all of the games that could be seeking a name change, FIFA is likely to be the last on everyone’s minds - but the annual football sim could be rebranding very soon.

Advertisement

As part of a large-scale push in consideration by EA to rename some of their titles, FIFA is set to be receiving end of a new change that shifts the brand of the games entirely.

In a press release celebrating the sales figures of FIFA 22, EA has stated "As we look ahead, we’re also exploring the idea of renaming our global EA SPORTS football games. This means we’re reviewing our naming rights agreement with FIFA, which is separate from all our other official partnerships and licences across the football world."

Advertisement

Will FIFA Really Change Its Name?

The interesting thing is that any football fan would be able to tell you a name change is unlikely. The series’ attachment to FIFA as an organisation is intrinsic to the game’s branding, and would be incredibly hard to detach from - from both a consumer and business standpoint.

The leading ramification is the game’s loss of licences, something that keeps the franchise as the leading football title. The loss of further team names, player names, and sponsorships would likely offer them back to their competitors - namely eFootball. Despite eFootball's rocky start, it could still claw its way back.

Regardless, it’s a bold move of EA to even suggest a name change for FIFA - we’ll have to wait and see what comes of it... if anything does at all.

 

Advertisement

Advertisement

Trending
Asian Games Adds FIFA To Game Range Alongside Behemoths LoL And Dota
Hashtag United Set To Become First Football Club To Receive Transfer Fee For FIFA Player
Alex Scott To Be First British Female Commentator Added To FIFA 22
FIFA 22 Leaks Reveal New Teams, Players And More
Anthony Joshua Beats Jesse Lingard 10-1 On FIFA
Advertisement

Advertisement

Related Articles
FIFA 21: Liverpool And Man City Players Leaked Alongside 'No Advantage' Feature
Red Bull Announces First African Esports Athlete: Thabo Moloi
David Beckham's Guild Esports Has Entered FIFA By Signing Niklas Raseck
Full List Of FIFA 21 Icons Has Been Released
EA Confirms FIFA 21 Won't Support Cross-Platform Play
Advertisement

Advertisement

Advertisement

Scroll to read

Tom Joins EXCEL ESPORTS FIFA Squad For Record-Breaking Transfer Fee

EXCEL ESPORTS

Written by 

The GGRecon Team

Posted 

19th Oct 2021 22:12

Share via: