Cryptocurrency Enters Esports Again As Astralis Puts Pen To Paper On Three-Year ByBit Deal
Astralis have become another esports titan that has put pen to paper on a multi-year deal with a cryptocurrency exchange, having signed a three-year sponsorship deal with ByBit.
The Danish organisation confirmed the deal on August 23, with the partnership focusing on player engagements, carbon neutrality initiatives, different awareness campaigns, and financial education for their employees and players.
ByBit also confirmed a three-year partnership with player-owned organisation Alliance, based in Sweden.
The ByBit logo will be presented on the official Astralis jerseys for their Counter-Strike: Global Offensive side. The org has seemingly opted to sway away from presenting the sponsorship on their League of Legends jerseys, amid the debacle between Riot Games and TSMFTX.
Recently, Riot blocked the usage of TSM's sponsorship with FTX being added to their competitions, specifically surrounding the naming rights and jersey logo, yet defended partnering with the same company, admitting that the broadcast can be edited for regions that don't allow crypto, whereas jerseys can't.
It's clear to see that Astralis have swayed away from any potential problems with Riot, and stuck with presenting ByBit on their CS:GO tops. As one of the most iconic organisations in Counter-Strike though, it's likely that the problems in LoL won't have been too influential on the deal.
The Astralis and ByBit partnership will also see the two combine in the World Series of Trading esports events, in which Astralis players and content creators will form teams to put their trading knowledge to the test.
With a whopping $7.5million prize pool, the WSOT aims to combine cryptocurrency and finance with esports. Astralis will field a range of teams, although trade market fanatics can enter the competition as 'troops' or soloists.
Players will be ranked on an overall "profit vs loss" percentage when playing on a "level playing field", where the margins of trading will be put under the spotlight.
Speaking in a blog post, Astralis Co-Founder Jakob Lund Kristensen said: "We are truly excited about this partnership and working with Bybit. Both companies are pioneers in their field, striving to make a positive impact as organisations, as individuals and via the ongoing global digitalisation. This will be done through initiatives and campaigns centred around education and charitable work supporting and promoting a more sustainable agenda in the tech and gaming world."