Atari Announces New Hotel That’ll ‘Bring Gaming To Life’
It's time to Pac-Man your bags as Atari has officially unveiled its video game-themed hotel that's sure to be a must-stay home away from home for fans of the developer's acclaimed properties. If you're ready to go full '80s, we've got a sneak peek at the first of the company's Atari-themed hotels before the project (hopefully) rolls out to other locales.
10 months ago, Atari partnered with hoteliers GSD Group and promised to launch a flagship hotel in Las Vegas. The bright lights of Sin City are the perfect backdrop for the Atari hotel - which itself looks like it's been pulled from Blade Runner.
Notably, the whole building is designed to look like a giant version of the classic Atari logo. Different hemispheres of glass and concrete will form this 400-room hotel in the heart of Las Vegas. It's easy to imagine it sitting alongside other themed hotels like Caesars Palace, The Luxor, and The Venetian.
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Click to enlargeThe Atari hotel is the latest in Las Vegas' move away from gambling and into gaming. The Atari Hotel follows in the footsteps of the Hyper X Esports Arena at the Luxor and Twitch having its very own lounge at the Allegiant Stadium. Atari has worked with architecture and design firm Gensler to bring the project to life. Gensler's previous credits include NVIDIA’s California HQ and the Adidas Flagship store in New York.
Each hotel will apparently feature "state of the art amenities for esports fans and content creators". Alongside cutting edge technology like virtual and augmented reality games, there will be retro arcades for a blast from the past. Elsewhere, expect all the usual themed restaurants and bars, as well as a nightclub and a speakeasy that will provide an "authentic prohibition-era Atari experience".
Tom Ito, Global Hospitality Director at Gensler, discussed the latest venture and explained, "We are excited to join GSD Group on this journey to create a completely new kind of immersive experience with the debut of Atari Hotels.
"We assembled a multi-disciplinary design team with experts from hospitality to branding, sports, and digital experience design to develop a dynamic brand that is unmatched in the hospitality industry".
Shelly Murphy, Managing Partner of GSD Group, added, "Like Atari's legacy in innovation, Atari Hotels is infusing synthetic reality into every aspect of the hotel, creating an immersive hospitality and gaming experience for our guests.
"From our virtual interactive world to the physical locations, every element of Atari Hotels will offer a unique and authentic experience for everyone".
Following the concept artwork for the Las Vegas hotel, there's also a second planned for Phoenix, Arizona. After this, GSD has set its sights on Austin, Chicago, Denver, San Francisco, San Jose, and Seattle.
Atari is known for gaming legends like Space Invaders, PONG, and Frogger (to name a few), and is defined as the company that brought video games to the mainstream. The first Atari hotel is set to welcome guests in 2022. We're sure to be checking in and mashing buttons with excitement when Atari finally opens the doors to its new Las Vegas abode.
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Images via Atari
